Industry Standard Research ISR believes the pharmaceutical industry needs a different, higher quality source of market research. ISR believes we fill that need. Our  industry reports   utilize primary market research, which enables us to provide our customers with novel data on topics that, until now, were only attainable through custom research. For our  custom research services , ISR leverages years of industry experience and a global proprietary  ISR Health Panel  of over 1,500 healthcare and pharmaceutical professionals to provide our customers with endless  innovative possibilities.