- Human Medicines
- Service category
- Consulting - strategy and development
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Our work focuses on
- Providing a holistic view across all stakeholders who play a role in the customer landscape (from patients and caregivers to physicians and pharmacists, or politicians and reimbursement decision makers)
- Combining in depth knowledge of different healthcare systems and policy issues to provide the context for the interpretation of research outcomes
- Designing specialist approaches to address business issues and adapting to changes in the market environment
- Market understanding, market access, customer understanding, buying process, patient adherence, product evaluation and positioning, U&A and brand optimization research – both qualitative and quantitative research
We provide our clients with strategic direction in response to their business issues and a roadmap for tactical action planning. These are developed through our deep understanding of the pharmaceutical industry and its market dynamics. We like to present solutions to our clients in interactive forums or workshops at the end of a piece of research, as we believe this brings the research outputs closer to the end-users in order to make effective business decisions. We are equipped and enthusiastic to provide this consultation beyond just reporting research results.
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